LAVAUGHANCUSTOMER EXPERIENCE STUDIO / SELECTED WORK
LAVAUGHAN / SELECTED WORK

Enter the
decision.

Experience strategy, product thinking, operations, and business decisions—made visible. Choose a study and explore the reasoning.

A PDF tells you the conclusion. This lets you walk through the decision.

Selected work / 12 studies

CASE 01 / Experience Strategy

ACCESS ≠ ACTIVATION

How do you turn premium access into experienced value before momentum fades?

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CASE 02 / Operations

DON’T DUPLICATE THE STORE. DUPLICATE THE DECISION RULES.

Can demand, inventory, labor and growth operate as one system?

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CASE 03 / Capital Strategy

EVERY OPTION WORKS. YOU CAN STILL CHOOSE WRONG.

When capital is limited, which financially viable project creates the strongest value?

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CASE 04 / Global Strategy

ONE GLOBAL STRATEGY. FIVE DIFFERENT CONTEXTS.

What stays consistent—and what must adapt—across Japan, Argentina, Germany, Canada and Turkey?

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CASE 05 / Entrepreneurship

BUILD, BUY, OR FRANCHISE?

Don’t start with the business. Start with the tradeoffs.

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CASE 06 / Leadership

STRONG LEADERSHIP ISN’T KNOWING EVERYTHING.

It’s knowing how to learn, interpret evidence and change your own operating system.

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CASE 07 / Product + Go-to-Market

BUILD THE BRIDGE.

How do you position a literacy product so personalization supports reading rather than replacing it?

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CASE 08 / Service Design + Consulting

CAN YOU ACCESS THE ACCESS?

How should a consultant examine whether the process around an essential accessible service creates additional access burden?

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CASE 09 / Business Strategy

DOES THE STRATEGY HOLD UNDER PRESSURE?

A differentiation strategy matters most when operating conditions stop being ideal.

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CASE 10 / Product Strategy

WHAT SHOULD THE MVP SOLVE FIRST?

Relocation is not one decision. It is a system of dependent decisions.

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CASE 11 / Managerial Accounting

THE PRICE IS BELOW COST. SHOULD YOU STILL SAY YES?

A full-cost number can answer the wrong management question.

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CASE 12 / Market Validation

THE MARKET IS GROWING. DOES THAT MEAN YOU SHOULD BUILD?

Opportunity is not validation.

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